Website accessibility for disabled visitors often gets pushed aside in favor of other design or branding considerations, but now you can solve that dilemma. Matt Bailey, president of Site Logic Marketing, explained how to get accessibility the same priority as SEO. He said that search engines are your most disabled users – – they can’t see, can’t fill out a form, can’t press a button to continue. So, if the powers that be say No to accessible design, you can give them a reason to say Yes to Google.

Matt presented “Successful Site Architecture” as part of the SES Chicago 2006 Conference, which I’m attending.

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