More SEO Tips for Images

Happy Web Diva offers three SEO tips for images based on a PodCamp presentation by John Ellis in response to Google’s universal search. Here are her takeaways along with a few I’d add to the list.

1. Use keyword-rich file names separated by hyphens.

2. Use the alt attribute with keywords.

3. Add an image caption.

To that great list, you can add:

4. Set the title attribute in addition to the alt attribute using the same text. Some browsers require such an attribute to get the tool tip to pop up. Do not use “Photo of Danny Sullivan” or “Picture of Danny Sullivan.” The search engines already know it’s a photo, they just don’t know who/what’s in the photo. Instead, use:

<img src=”/directory/something/danny-sullivan.jpg ” width=”200″ height=”250″ alt=”Danny Sullivan in full rant mode” title=” Danny Sullivan in full rant mode”>

5. Turn on “Enable advanced image search” in Google Webmaster Tools. (Here’s how.) Doing so makes your images available for tagging through the Google Image Labeler which in turn helps with SEO.

6. Link your thumbnail to a larger, higher resolution version. Put it on a separate, optimized page–so you can track your traffic–rather than linking directly to a JPG. You might also use Flickr, although as Natural Search Blog and SEOROI have pointed out, the site has started no-following most of their links. Nevertheless, it’s still an opportunity to drive traffic.

So, what photo optimization tip are you going to add to the list?


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