The Harvard Business Review selected the 20 most “provocative and important new ideas” for 2007’s HBR List. Here are the 11 that apply to churches and why.
- Conflicted Consumers
On the surface, business looks steady and customers seem satisfied. But Karen Fraser argues that many are conflicted, making them open to switching when a slightly better offer comes around.
Lesson for churches: don’t be complacent. Give your congregation a reason to stay even when the inevitable challenges arise. - Act Globally, Think Locally
The ease of modern communications, according to Yoko Ishikura, turns the slogan “think globally, act locally” on its head.
Lesson for churches: your overseas missions can be two-way streets of learning and support. - The Best Networks Are Really Worknets
Successful network platforms concentrate on the “work” to be done first, and then on the right technology to support those goals according to Christopher Meyer.
Lesson for churches: don’t say we should have a pastor’s blog or a chat room and then work backward to figure out how it should work; instead, determine your communications goals and only then pick a technology that will work.
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