Thinking about redesigning your church website? Seth Godin offers a series of questions to ask before you get started. And Future Now expands on those questions, even covering whether you even need a redesign at all. Usability guru Jakob Nielsen chimes in, too.
We’re at the start of a redesign process at my church and it’s clear how important these questions are. The technology and the design aren’t the hard part of this process, but that’s where the battles often take place. Getting agreement on your goals for the site and who you’re trying to reach in the first place make the rest of the process much easier.
The only area I see missing from those two lists is data — the web analytics, parishioner surveys and other feedback needed to help answer those questions. Are there other questions that should be answered? What has your experience been?
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