Catholic webmasters — are you running a great website for your church? Nominate it for church site of the year through AmericanCatholic.org (St. Anthony Messenger Press and Franciscan Communications). You’re allowed, nay, exorted, to digg your own work so enter today. The deadline is September 1, 2007.
During the return leg of a power weekend roadtrip from DC to Massachusetts for my brother’s wedding, I caught an episode of Speaking of Faith while stuck in Connecticut traffic. Good timing because my patience, if not my faith, was being tested. The featured guest was Manuel Vásquez who discussed globalization and faith, based on his book “Globalizing the Sacred.” The associate professor of religion at the University of Florida (Gainesville) described how the Internet elevates rather than overwhelms local religious events in a way that transforms both major and minor religions.
Here are a few excerpts from the show’s transcript. Vásquez described the 1996 apparition of the Virgin Mary in Florida that inspired the book. “…the Virgin appears in a bank building in Clearwater in the middle of a strip mall, this very beautiful image…soon this event becomes an event that, although started locally, it becomes globalized. … And you have the media right away sending crews to document it…it make[s] the rounds on the Internet.
“…Pretty soon you have tourists heading to Orlando to come and see the famous apparition of the Virgin. A makeshift altar is set up there for the Virgin. And you have immigrants who are working in the nearby fields coming in to celebrate in December, thinking that this is the Virgin of Guadalupe that has appeared there because the apparition who appeared and, you know, happened in December. And so you had this polyglot group of people coming together, and for us it was a fascinating microcosm of how religion is acting today in the world. Religion is entering these very fast and very widespread means of communication….
“…At the same time, [it’s] very much localized. So the global does not erase the local, but rather it is as if the local has been taken in through global media and beamed globally in such a way that now it becomes a shared space throughout the world…this is not just a unique event…this is indicative of the reality of religion today with globalization.”
Check out the transcript or podcast if you’re looking for inspiration for your church web team. Let ’em know how your local activities can extend and transform across the globe.
Internet Evangelism Day — have you heard of it? I hadn’t until Church Tech Matters mentioned it. Apparently in 2007 it’s April 29.
The concept sounds interesting as it’s a day dedicated to:
- What God is doing on the Web
- Outreach strategies that work online
- How your church can use the Web for outreach – and how to make effective church websites reach into the community
- Planning an Internet evangelism-focused day for your church
Good stuff, right? What’s leaving me with more questions is that so much of the promotion of the day seems designed to get links to ied.GospelCom.net rather than the event itself. (Internet Evangelization Day .com redirects to their site with plenty of instructions on how to link properly.)
I’m celebrating Internet Evangelization Day by launching my church’s annual website users survey. How about you? And do you think the promotion has the right balance between the cause and search engine optimization?
Does your church replace its usual bulletin cover with an artistic one for holy days such as Easter? Don’t make that mistake this year.
The typical weekly bulletin cover includes contact information for your church, clergy, staff and volunteers; plus some key schedules. Covering up this essential information with well-intentioned artwork means that all those newcomers who made a rare appearance at your church for the holiday won’t become regulars. That’s because they won’t know how to get in touch with you again. And during the one weekend of the year when you have the most visitors, no less!
If you are forced to display an attractive, but information-free, bulletin cover—such as if the deadline has passed or you’ve been overruled—here are some alternatives to limit the damage.
- Photocopy the plain cover and insert it inside the bulletin as a flyer; or,
- Include a bulletin blurb announcement with the absolute basics: phone number, street address, main email address, web address, Mass/services schedule; or,
- Create a special invitation-style bulletin insert aimed at newcomers that includes your parish contact information; bonus points if you have an upcoming welcoming event to mention here.
My church learned this lesson the hard way when a diligent newcomer managed to track us down despite an absence of contact information on the cover of our fancy Easter bulletin. In an understandably puzzled tone, she asked why we didn’t have any contact info whatsoever in our bulletin. At that point we realized the disservice we were doing to our guests.
On Easter, don’t roll a boulder across the entrance to your church by hiding your contact information.
Show of hands: do you think anyone will remember the URL in the ad pictured here?
If you are currently standing on the Metro, like I was upon first spotting this announcement, then don’t raise your hand because you might tumble into the Express-reading commuter squished next to you.
Yet there it is on the inside of a Washington, DC subway car. Sure it’s a narrow audience for this event, but at least give them a more memorable Web address that might stay in their short term memory from the time they leave the Red Line, fight through the crowds and get to a computer to learn more.
Is your church advertising in public venues? Remember to keep your URLs short and memorable. You can always forward your website visitors to the full address once they land on your site–but they have to successfully reach your site in the first place.
An Indianapolis-area Baptist church planned to cheer on their Colts with a big party, but made the mistake of mentioning their big TV and the licensed words “super bowl” on their website. The NFL quickly stepped in.
According to league officials, it’s copyright infringement to display the super, er, “big game” on a screen larger than 55 inches–which the church planned to do using a video projector.
Should I laugh or cry? Not sure, but you’ve been warned. Serve soup or chili at your church event and call it a “souper bowl” event just to be on the safe side. And cite your television’s measurements in centimeters.
The No Fun League nickname earned again. At least I have last year’s memories of my beloved Steelers‘ victory.
UPDATED Feb. 1, 2007:
Ann Kroeker shares an inspirational side of the event focusing on the faith of coaches Tony Dungy and Lovie Smith.
The Harvard Business Review selected the 20 most “provocative and important new ideas” for 2007’s HBR List. Here are the 11 that apply to churches and why.
- Conflicted Consumers
On the surface, business looks steady and customers seem satisfied. But Karen Fraser argues that many are conflicted, making them open to switching when a slightly better offer comes around.
Lesson for churches: don’t be complacent. Give your congregation a reason to stay even when the inevitable challenges arise.
- Act Globally, Think Locally
The ease of modern communications, according to Yoko Ishikura, turns the slogan “think globally, act locally” on its head.
Lesson for churches: your overseas missions can be two-way streets of learning and support.
- The Best Networks Are Really Worknets
Successful network platforms concentrate on the “work” to be done first, and then on the right technology to support those goals according to Christopher Meyer.
Lesson for churches: don’t say we should have a pastor’s blog or a chat room and then work backward to figure out how it should work; instead, determine your communications goals and only then pick a technology that will work.